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Equinox Designed Mobile Friendly Email Templates for Cathay Pacific

Equinox is proud to announce the creation of a set of brand new Cathay Pacific eNews mobile friendly email templates.


Multiple research cases show that majority of email readers now use smartphones and tablets. Mobile friendly versions of the Cathay Pacific eNews marketing emails have dramatically improved the user experience of the Cathay Pacific news subscribers.


The Equinox design team performed significant research to find the optimal technical requirements, while at the same time adhere to strict Cathay Pacific corporate style guidelines. The email templates were designed and developed from scratch and inspired by a recent major visual redesign on the Cathay Pacific corporate website.


The email templates have following features:

  • Retina display optimized ultra-sharp images.
  • Significantly improved typography with larger, easier to read fonts.
  • Using vector graphic elements instead of relying on previously used heavy bitmap images.
  • Flexible layout that works in older desktop email clients as well as utilizing the latest features found in modern mobile email clients.
  • Modular email structure requires much less time and effort to build emails in a variety of possible configurations.
  • The scalable design allows almost endless possibilities for email implementation for Cathay Pacific programs and specific promotions.


Mobile Friendly Email Templates for Cathay Pacific



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